Sunday, 5 January 2014

Do as I say, not what I do.

The theory is very easy - set up a blog and write something relevant in it regularly. How hard can that be?

Well a glance into the archive of this blog will reveal that it really isn't very easy at all. In fact, it's quite hard.

You see, life gets in the way. You set up a blog to help promote your business, to get new work in. Then it works and your order books or diary fill up.

This is fantastic new, but it means that writing blog posts go to the very bottom of your to-do list again. Before long the tumbleweed is blowing through the pages of your blog.

So how can we keep the blogging momentum going after the initial enthusiasm wears off?

  • Make it a priority.
  • Put it on the to-do list - then highlight it.
  • Make a plan for content.
  • Set time aside regularly.
  • Allow shorter posts if necessary.

OK here goes....

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